In order to flourish in our current South African economy, creative brand leadership is imperative for Small, Medium and Micro Enterprises (SMME) such as Suntoy. An innovative business model with strong social responsibilities drives our brand.

Being a manufacturer, we don’t have a direct link to the end-user as our resellers do. To create awareness, our brand building and cultural movement strategies have had to spark interest unconventionally by engaging content ideas through storytelling. At Suntoy, we’ve introduced our team, our values and culture, the context of our products, our significance as a vehicle for education, job creation and renewable energy solutions through the telling of stories. Our stories tell more than an online product catalogue ever could.

With each tale told, our brand is further established. Our blog not only holds our stories, but the experiences of our customers too. Stories have strengthened our tribe, furthered our reach and enabled us to build a smart, authentic and valued brand with prospective future forecasts beyond the products we assemble. Our customers continue to purchase our brand and buy our story – not just our product. That’s essential to Suntoy’s livelihood.

Three challenging yet exciting years of strategic thought have enhanced our brand equity. With this solid grounding firmly established, our brand is credibly differentiated and experienced. Suntoy, the sunniest team of solar enthusiasts, is ready to launch our next chapter. Keep your eyes peeled. That’s what having fun in the South African sun is all about!