At the heart of Switzerland’s largest organic festival, Bio Marché, is a market for organic and fair trade products. With 40,000 visitors in 2,5 days, Bio Marché was the perfect stage to introduce our Consol Solar Jar to the Swiss.
Being the only South African made product included in the festival, our Consol Solar Jar elicited much intrigue. Sonnenglas, the European distributor of the Consol Solar Jar, collaborated with Bio Marché by placing our solar lights in the catering area. Many visitors discovered it there while eating dinner and then went to the Sonnenglas booth to purchase one.
Summer in Zofingen offers evenings with late sunsets and by 9pm, when the market closed, the sun was still shining. In order to adequately demonstrate the abundant light of the Consol Solar Jar, the Sonnenglas booth had a darkbox that simulated nighttime. Customers could lift a curtain to see how the Consol Solar Jar shines.
We’re enjoying spreading our bottled South African sunshine across Europe!